The Hundred Flowers Awards for Popular Cinema is an important award in the Chinese film industry co-sponsored by the China Federation of Literary and Art Circles and the China Film Association. From 1962 to now, the Hundred Flowers Awards has witnessed the glory and twists and turns of Chinese films from black and white to color in more than 60 years of light and shadow, and has accompanied generation after generation of viewers through countless unforgettable times.
From Broad and Narrow Alley and Chunxi Road, to delicious Sichuan cuisine and national pandas, Chengdu's diversified cultural symbols have built up the city's unique style of tolerance and vitality, and also created a rich cultural atmosphere for this Hundred Flowers Awards.
Flint Walk, as a local company in Chengdu, designed a series of visual materials for this year's Hundred Flowers Awardss that echoed the qualities of the art of cinema, highlighting the unlimited possibilities and bright future of the art of cinema. In addition to the promotional images about the Hundred Flowers Awardss itself, Flint Walk was inspired by the giant panda, a local specialty of Sichuan and Chengdu, as the mascot image IP for this year's Hundred Flowers Awardss.
After defining the positioning of the mascot, Flint Walk determined its design direction and art style through graphic design and 3D modeling.
The mascot is modeled after a panda, with the corners of the mouth slightly upturned in the character's expression, and the iconic panda eyes. The round body, red face, and lively posture make this mascot full of affinity and vitality, and fully demonstrate the cuteness and spirit of the panda.
In the action setting, the mascot is holding a bamboo tube with the words “The 37th Popular Film Hundred Flowers Awards”, which highlights the mascot's characteristics as well as the Hundred Flowers Awards itself. The other three are holding popcorn, Hundred Flowers Awards logo and Sichuan Opera faces, further integrating Chengdu's local culture and showing the pride of Ba Shu culture in a diversified way. Through the display of Panda IP, the mascot allows guests to know more about the Panda and Chengdu, and at the same time, the mascot is distributed in the form of a blind box, which allows guests to immerse themselves in the joy of unpacking the blind box and adds more fun to the Hundred Flowers Awards.
May a hundred flowers bloom brilliantly, Flint Walk together with the general audience in Chengdu to witness the future of Chinese cinema and continue to write a new brilliant chapter.