2022 Shanghai International Advertising Gold Award - Panda Tribute

The Flint Walk production team presented the world's first life-sized live-action panda naked-eye 3D work, "Panda Greetings", which won the 2022 Shanghai International Advertising Gold Award. Breaking through spatial boundaries, the panda siblings, filled with affection, traversed glaciers and snow-capped mountains to reach Chengdu, engaging in an intimate interaction with the audience.

 

SHIAF AWARDS are officially honored by the SHIAF committee annually, with the intention to improve the internationalization of Chinese advertising industry. It awards individuals, businesses and teams for their excellent leading abilities, innovative and creative ideas to business operations and public welfare activities. The SHIAF AWARDS are covering creative designs, brand marketing, technological innovation, media communication, national image and urban expositions. The event also foresees the developmental trends of the industry and leads the advancement of the advertising business.