2021 Effie Award - Redmi K40 × Wang Yibo Naked Eye 3D

Flint Walk collaborated with Redmi to plan a Wang Yibo magic show: In exploring new forms of expression, the creative team at Flint Walk insisted on aligning with the brand's demands and goals. While pursuing commercial success, they also embodied artistic diversity and innovation, bringing greater benefits to the brand.

 

As a non-profit organization, Effie Worldwide is dedicated to leading, inspiring, and celebrating marketing effectiveness globally through its awards and its first-rate insights into effective marketing across 125+ countries and regions. Since its establishment in 1968, the Effie Awards, presented annually to honor marketing achievements, recognizes the most effective marketing ideas after a rigorous selection process by global and regional expert juries.