2024 IAI AWARDS International Advertising Award for Outdoor/Digital Outdoor Gold - Panda Greetings 2.0 "Forest Friends”

"Forest Friends" is the second installment of the panda series by Flint Walk in collaboration with the China Giant Panda Conservation and Research Center. This naked-eye 3D work features a breakthrough expansion screen above the traditional 3D screen, vividly recreating the true state of animals in their natural environment. AR technology is integrated to allow the audience to "take photos" with the animals, making "everything visualizable." The fun human-animal interaction enhances engagement and dissemination, infusing endless vitality into urban central spaces.

The IAI International Advertising Award, as the only brand marketing yearbook in China's advertising marketing industry published consecutively for 25 years, has become a benchmark in the industry. It is a valuable reference, with award-winning works being the "world's best" in various fields and industry trendsetters.