2024 Muse Creative Awards Outdoor Advertising Billboard International Award - "The Virtual Chessboard"

"The Virtual Chessboard" uses the timeless symbol of "chess" to design a foldable chess board based on the traditional corner screen. This project integrates installation art from materials science, industrial design, and mechanical engineering. The chess game is controlled by artificial intelligence, through the two "giant hands". We wanted to continue or theme of “gigantism”, showcasing the classic enjoyment of chess strategy.

The MUSE Creative Awards is one of the "world's most important advertising awards," an international design competition for creative professionals and companies across various design fields. Hosted by the International Awards Associates (IAA) in the United States, it is one of the most influential international awards in the global creative design field. Renowned for its extraordinary reputation in the global media and advertising industry, its authoritative and rigorous judging process is recognized worldwide as a benchmark, with award-winning works being the "world's best" in various fields and industry trendsetters.